At Willy’s, we keep things simple, honest and alive. Our Organic Raw Apple Cider Vinegar (ACV) is made with the living Mother, using apples from our 300-year-old Herefordshire orchards. We farm regeneratively, ferment traditionally, and bottle sustainably so every drop is packed with natural goodness.

From Orchard to Bottle

  • Heritage orchards: We nurture a mosaic of cider apple varieties chosen for flavour, aroma and acidity. Healthy, living soil is our starting point.
  • Regenerative methods: Wildflower margins, mixed hedgerows and low-input practices support pollinators and biodiversity while building soil carbon.
  • Harvest & press: Apples are picked at peak ripeness and pressed onsite. We never add concentrates, flavourings or caramel. It’s just apples.

How We Ferment

  1. Primary fermentation: Wild and cultured yeasts convert apple sugars to alcohol.
  2. Secondary fermentation: Acetobacter transform alcohol to acetic acid, forming the Mother - a web of beneficial bacteria, enzymes and organic acids.
  3. No shortcuts: We do not pasteurise or over-filter. The vinegar stays raw and unheated to preserve live cultures and nuanced flavour.

Meet the Mother

The Mother is the visible sign your vinegar is alive. It contains acetic-acid bacteria and other friendly microbes plus naturally occurring enzymes and prebiotic compounds. Keeping the Mother intact helps maintain character and vitality in every bottle.

What You’ll Taste

Expect a rounded, appley tang with gentle complexity - bright acidity balanced by orchard sweetness. It’s versatile:

  • Drink: 15-25ml diluted in water as a sharp, refreshing pick-me-up.
  • Cook: Dressings, marinades, pickles and quick ferments.
  • Bake & finish: Lift soups, sauces and vegetables; balance richness in stews.

Tip: Always dilute before drinking. If sipping regularly, consider using a straw and rinsing your mouth with water afterwards.

What We Never Do

  • No pasteurisation or heat treatment
  • No concentrates, added sugars or sweeteners
  • No artificial colours or flavours
  • No GM ingredients

Sustainability in Practice

  • Closed loop: Apple pomace goes to anaerobic digestion; the resulting bio-fertiliser nourishes our fields.
  • Thoughtful packaging: Dark glass helps protect live cultures from light.
  • Local first: Orchard-to-bottle production reduces unnecessary transport.

Daily Ways to Use Willy’s ACV

  • Morning tonic - dilute 15-25ml in warm or cold water with lemon.
  • Salad hero - whisk with extra virgin olive oil, mustard and herbs.
  • Pickling base - quick pickles for red onions, cucumbers or radishes.
  • Kitchen essential - brighten sauces, balance sweetness, deglaze pans.

Why Choose Willy’s

  • Raw & unpasteurised - live cultures preserved
  • Orchard grown & British made - Herefordshire from root to bottle
  • Regeneratively farmed - biodiversity and soil health at the core
  • Transparent craft - controlled in-house from fruit to fill
  • Taste, feel and live the difference with Willy’s Organic Apple Cider Vinegar - a living expression of our orchards in every bottle.